Best HubSpot Alternatives in 2021

hubspot alternatives

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Dharmesh Shah and Brian Halligan, two MIT students, started HubSpot in the mid-2000s. After 12 years, Hubspot has since been earning hundreds of millions. It has been a major player, owning a third of the marketing automation market with many companies using the platform to increase sales and market better. It has also popularized inbound marketing, offering a lot of free resources such as their free online course and comprehensive blog.

What We Like About HubSpot

There are many things we like about HubSpot. First, it has a free plan that is already generous, allowing you to add unlimited users, 1 million contacts, and integrate with Gmail and Outlook. Customer support is also extensive, with support for six languages, English, French, German, Japanese, Portuguese, and Spanish. It also has numerous features from tracking the complete activity of your customers to managing sales pipelines. Lastly, it has the ability to integrate with hundreds of third-party apps and it comes with a mobile app to make it easy for you to manage while on the go.

HubSpot Drawbacks

Though we like HubSpot, one of the things we dislike about it is its price as things can get costly once you avail of their paid plans. The Starter plan costs $50 per month and you’ll need to shell ???? out $800 a month to avail of the pro marketing features. There are other essential features, such as useful reporting and CRM (customer relationship management) functions, that you’ll have to pay for to unlock. Some plans also require a lock-in period of a year.

Other drawbacks include the poor selections for the landing page and email templates. You’ll have to pay on top of the subscription fee to get access to the marketplace. Ouch. On top of that, you have to manually add daily tasks as there’s no option for recurring tasks.

Things to Look for in HubSpot Alternatives

The most important thing to look out for is what is essential to your business. What features would be useful to you? Other functions to look out for in alternatives are:

  • Auto replies and marketing automation
  • Capture forms and landing pages
  • Lead functions
  • CRM (customer relationship management)
  • Email marketing

Top Alternatives to HubSpot

If you’re looking for the top HubSpot alternatives, you’re in the right place. Here, we’ll discuss each alternative and its pros and cons. Read on!

ActiveCampaign

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First on this list, ActiveCampaign is one of the top marketing automation tools ⚒️ in the market. It has superb features with a low cost. This is the reason why it has such a large customer base.

Pros

  • Automation for reports and  contact trend metrics
  • Machine learning
  • $9/month
  • Robust CRM – seamless integration between sales and marketing
  • User-friendly pipeline features
  • Great landing page editor
  • Sync calendar tasks from google calendar, outlook, and apple calendar

Cons

  • Limited dashboard customization
  • No free plan available

Pricing

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  • Lite plan costs $21.75 per month with basic features like email marketing, unlimited emails, and more
  • Plus plan at $36.75 a month includes everything in Lite plus more: custom forms, landing pages, and more
  • Professional plan at $112.13 per month is their most popular plan
  • Enterprise plan at $194 a month with everything in Pro++

GetResponse

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With more than 15 years in the business, GetResponse is available in 183 countries in more than 27 languages. The best thing about it is Autofunnel which manages traffic and can stand as an online store. Webinars can also be performed to generate leads and promote your products and services. You don’t even need a third=party platform!

Pros

  • Autofunnel
  • Over 180 unique landing page templates
  • A/B testing
  • Great for eCommerce and small businesses
  • Comprehensive support

Cons

  • No free plan
  • Immature CRS software

Pricing

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  • Free trial with maximum 500 contacts available including a website builder, one landing page, and more
  • Basic plan priced at $10.46 per month with 1,000 contacts with unlimited landing pages, unlimited website builder, and more
  • Plus plan costs $34.15 a month with more features like marketing automation, advanced segmentation and sales funnels
  • Professional plan costs $69 per month with unlimited automations, paid webinars, eCommerce features, and more

Sendinblue

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With almost a decade’s worth of experience, Sendinblue has served more than a few businesses already. It can assist with marketing automation, Facebook ads, email marketing, and a lot more. For CRM, it has chat ???? support and the option to personalize your messages. It also has SMS marketing.

Pros

  • Available free plan
  • Affordable for small businesses
  • Available transactional emails
  • Easy to use editor

Cons

  • Premium plan has few features
  • Primitive tracking and pipeline management

Pricing

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  • Free trial with unlimited contacts and up to 300 emails a day
  • Lite plan which starts at $25 a month with no daily sending limit, A/B testing, plus more
  • Premium plan which starts at $65 per month including everything in Lite plan plus marketing automation, Facebook ads, landing pages, and more
  • Enterprise plan’s price available upon request which includes priority sending, 20+ landing pages, priority support, and more

Zoho CRM

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With the most popular services such as website creation, email hosting, and customer relationship management, Zoho CRM boasts a lot of great features. It even has project management, customer service, and accounting included in its features.

Pros

  • Cheap plans
  • Filter activities to quickly and easily track everything
  • Detailed analytics section
  • Create custom dashboards
  • Numerous reports generation 

Cons

  • Outdated interface
  • No chat support

Pricing

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  • Flexible free trial available
  • Standard plan starts at $14 a month which includes scoring rules, workflows, multiple pipelines, and more
  • Professional plan starts at $23 which includes everything in Standard plus Sales Signals, Blueprint, Web-to-Case Forms, plus more
  • Enterprise plan starts at $40 a month including everything in Professional plus Command Center, Multi-user Portals, Advanced Customization, and more
  • Ultimate plan starts at $52 per month with everything in Enterprise plus Enhanced Feature Limits, Canvas, and more

Freshworks

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An overall sales and marketing suite is Freshworks. Its services include live ???? chat to CRM software and automated marketing. It has numerous plans you can avail: Sales Cloud, Marketing Cloud and Customer-For-Life, which is a combination of the first two.

Pros

  • Available free plan
  • Cheap paid plans
  • Useful ticketing service for issues
  • Plenty of customization options
  • Simple interface

Cons

  • Lock-in period
  • No reports available

Pricing

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  • Available Free plan
  • Growth plan which starts at $15 per month and includes everything in Free plus visual sales pipeline, sales sequences, and more
  • Pro plan starts at $39 which includes everything in growth plus multiple sales pipeline, time-based workflows, and more
  • Enterprise plan begins at $69 including everything in Pro plus custom modules, auto-profile enrichment, and more

EngageBay

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Another great alternative to Hubspot is EngageBay. It is for startups and small businesses who find Hubspot’s pricing unaffordable but still want a great sales and marketing suite. EngageBay is similar to Hubspot in the sense that it is split into layers to support sales, marketing, and support.

Pros

  • Great for startups
  • Free plan available
  • Flexible storage for contact management
  • Target offers based on content and context of conversations

Cons

  • 1000 email and contacts limit
  • Few integrations with other applications

Pricing

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  • Available free plan includes email marketing, landing pages, and more
  • Basic plan starts at $11.99 a month with email templates, web pop-ups, plus more
  • Growth plan starts at $39.99 per month including marketing automation, push notifs, plus more
  • Pro plan starts at $63.99 a month with web analytics, proposal analytics, and more

SharpSpring

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Launched in 2011, SharpSpring has caught the market’s attention due to it being a cheaper alternative than HubSpot. It currently has more than 10,000 customers and more than 2,000 agency partners. The service offers tools for email marketing, CRM, lead generation, and more.

Pros

  • Automated workflows for building campaigns and segmenting customers
  • Autofill feature for returning visitors
  • Best for eCommerce and marketing agencies
  • Integratable with SalesForce, Google ads, and lots of other programs

Cons

  • Pricey

Pricing

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  • Small Business plan starts at under $400 a month with full access to the Growth Revenue platform including email marketing, automation and workflows, plus more
  • Enterprise plan’s price available upon request and includes everything in the Small Business plan plus enterprise integrations, rebrandable interface, and more
  • Agency plan’s price also available upon request with more advanced features

Pipedrive

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Pipedrive is specifically made for sales teams and small to medium-sized businesses. Its interface is simple despite the numerous options and customization features. Comparing it with HubSpot, we found that these two platforms are very similar in terms of design and reporting ????️ capabilities.

Pros

  • Reasonably priced
  • Almost same features as HubSpot
  • Easy to use interface
  • Advanced CRM features with highly customizable options

Cons

  • Less integrations with third-party tools than HubSpot
  • Less marketing features than HubSpot

Pricing

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  • Essential plan’s price starts at $12.50  with lead, deal, calendar, pipeline management, and more
  • Advanced plan starts at $24.90 with everything in Essential plus full email sync with templates, scheduling, and more
  • Professional plan starts at $49.90 with everything in Advanced plus one-click calling, call tracking, and more
  • Enterprise plan starts at $99 which includes everything in Professional plus unlimited user permission, additional security preferences, and more

Drip

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Launched in 2014, Drip is a marketing automation service that has focused on eCommerce with more than 6,500 clients in the industry. It’s features focus on four categories mainly personalization, engagement, customer data, and optimization. It offers three plans starting at $49 a month which includes basic features.

Pros

  • Easily integratable with other apps
  • Track revenues
  • Easy to use automation workflow editor
  • Build any automation you want
  • Affordable especially for startups

Cons

  • No spam or design testing

Pricing

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  • Email plan starts at $19 a month with 1-500 contacts, unlimited emails, email support and more
  • Email + SMS plan starts at $22 per month with everything in Email plus 200 SMS sends 

Wishpond

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Made with marketers in mind, Wishpond was launched in Canada and is an all-in-one solution. It offers features that help hook website visitors through popups, animations, and other gimmicks. Also included are a host of useful features such as marketing automation, leads database, online forms, and more. A two-week trial is available if you want to try out its features ✨.

Pros

  • Rich features
  • Free trial
  • Lots of modern templates for email and landing pages
  • Cheaper than HubSpot

Cons

  • No mobile app available

Pricing

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  • Available free trial
  • Pricing for paid plans available upon request

Ontraport

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Ontraport is another alternative based in California that offers simplicity to its users. It currently serves thousands of businesses over many countries. It offers solutions like marketing analytics, CRM, referral programs, membership sites, and more.

Pros

  • Integrated and automated funnels
  • Easy to personalize buyer journey
  • Lots of responsive landing page templates
  • End-to-end eCommerce fulfillment
  • Useful payment integrations with Stripe and Paypal

Cons

  • Pricey
  • Poor dashboard
  • Only available in English and Spanish

Pricing

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  • Basic plan starts at $79 a month with 1000 contacts, unlimited emails, and more
  • Plus plan starts at $147 per month with 2500 contacts, account setup, eCommerce, and more
  • Pro plan starts at $297 with 10,000 contacts, email delivery consulting, and more
  • Enterprise plan starts at $497 with 20,000++ contacts, VIP support, plus more

Automizy

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With a backbone in marketing automation and email marketing, Automizy is best fit for small and medium-sized businesses looking for a great service. Campaigns can easily be launched through its design and visual automation builder canvas. Plus the ability to track website behavior and what triggers customers is useful for business owners and marketing professionals.

Pros

  • Personalized and segmentable 
  • Focused in what it does best 
  • Powerful AI 
  • Cheaper than HubSpot

Cons

  • Less functionality compared to HubSpot

Pricing

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  • Paid plans start at $9 a month for 200 subscribers which include features such as visual automation builder, integrations and API, plus more

Dotdigital

Dotdigital is another HubSpot alternative that serves B2B (business to business), B2C (business to customer), and eCommerce marketing. It lets you interact with customers across all touchpoints by easily creating, testing, and automating marketing emails. It can also be easily integrated with CRMs such as Pipedrive, SalesForce, and a lot more.

Pros

  • Track ???? all marketing lists and campaigns in the cloud
  • Monitor and nurture leads
  • Plethora of customer lifecycle tools
  • Lots of conversational marketing tools like live chat, SMS, form surveys, push notifications, and the like

Cons

  • Not a CRM

Pricing

  • Paid plan’s pricing available upon request

Aritic PinPoint

A full-stack solution and another HubSpot alternative is Aritic PinPoint. It claims to have more than 2,500 customers and is divided into different segments: Pinpoint which is a complete marketing solution, Sales CRM Desk for customer service agents, Mail for transactional email, and more. It’s got a lot of features and even has free CRM.

Pros

  • Free CRM
  • Lots of features at a cheap price
  • Offers functionality not included in HubSpot such as transactional emails
  • More themes offered than HubSpot

Cons

  • Non-intuitive interface
  • Fewer integrations than HubSpot

Pricing

  • Lite plan costs $13 a month which includes marketing automation, deal CRM, sales pipeline, and more
  • Starter plan starts at $55 per month which includes everything from Lite plus multi-channel drips, SMS campaigns, plus more
  • Professional starts at $69 a month which includes everything from Starter plus marketing messages, progressive profiling, and more
  • Enterprise pricing is available upon request and includes everything from Professional plus ad analytics, Enterprise SSO, survey forms, and more

Act-On

Act-On is a cloud-based platform launched in 2008. It currently serves more than 2,000 businesses with its marketing automation service. It doesn’t have a full-fledged CRM but it can easily integrate with CRM tools ???? like SalesForce, Microsoft Dynamics, and SugarCRM.

Pros

  • Lets you create campaigns to engage a specific target and can work with different contacts
  • Customizable landing pages
  • Website tracking
  • Offers social media tools like social listening and social publishing
  • Competitor analysis
  • Event marketing
  • Data studio
  • Great for midsize businesses

Cons

  • Poor reporting
  • Outdated UI

Pricing

  • Professional starts at $900 a month which includes multi-channel marketing programs, various integrations, and more
  • Enterprise pricing available upon request which includes all of professional plus CRM connector, SalesForce, plus more

Ruler Analytics

Looking for a HubSpot alternative might lead you to a CRM platform. But Ruler Analytics does the same functionality and instead of paying for a whole service that tracks leads, revenue and interaction it sends all the data to your apps. It has comprehensive lead tracking, providing your sales team with essential data.

Pros

  • Powerful tools like attribution models for tracking customer journeys
  • Best for tracking conversions
  • Integration with Google Ads, Analytics, and Facebook

Cons

  • Costly

Pricing

  • Small/Medium Business plan starts at £179 for 0-49k monthly visitors
  • Large Business plan starts at £449 per month for 49-99k  monthly visitors
  • Enterprise plan starts at £899 a month with 100k+ monthly visitors
  • Advanced plan’s pricing available upon request

Keap

Another alternative to HubSpot is Keap, a CRM tool that combines marketing and sales tools to support businesses. Formerly Infusionsoft, it has features allowing you to segment leads, automate lead capture, create a sales workflow, integrate with different applications, and more. Built for small businesses, reports are easy to read ???? without the complications.

Pros

  • Smooth segmentation implementation
  • Simple and easy to learn
  • Stores all customer interactions
  • Convenient UI and campaign builder
  • Great support and training
  • Scalable

Cons

  • Visually unappealing
  • Mediocre deliverability rates

Pricing

  • Lite plan starts at $40 a month which includes CRM, email marketing, plus more
  • Pro plan starts at $85 per month and includes everything in Lite plus landing pages, advanced automations, and more
  • Max plan starts at $100 a month including everything in Pro plus sales funnels, lead scoring, and more

Encharge.io

A marketing automation tool that enables you to convert free users to paying customers is Encharge.io. Its features include behavior emails, flow builder, broadcasts, and personalization to ease target marketing and focus on other essential processes. It has split testing to determine what kind of emails you should send to your prospects and customers.

Pros

  • User-friendly email editor
  • Powerful user segmentation
  • A/B testing
  • Visual flow builder
  • Can integrate with a variety of applications

Cons

  • No landing page feature

Pricing

  • Available free trial with tiered pricing 
  • Growth plan starts at $49 for 0-2000 subscribers
  • Premium plan starts at $59 for 0-2000 subscribers

Influencersoft

Influencersoft integrates all the critical components of marketing automation to manage your business without difficulty. Its features include premade templates, a visual funnel builder, an email scheduler, automated webinar, and more. Bloggers, freelancers, agencies, and coaches can benefit from using this platform.

Pros

  • Lifetime plan available
  • Responsive design
  • Easy to understand visual funnel

Cons

  • Fairly new
  • Lack of integration

Pricing

  • Starter plan starts at $37 monthly with features like funnel builder, marketing automations, and more
  • Professional plan starts at $97 a month including everything in Starter plus five user accounts, affiliate marketing, plus more
  • Influencer plan starts at $177 per month which includes everything in Professional plus live chat support, 1M emails per month, and more
  • Enterprise plan’s price available upon request

Kajabi

If you’re in the business of selling content such as online courses and programs, Kajabi might be the answer to your prayers. Features such as video upload, training portals, membership sites, and the like suit this kind of business. You can also make a blog and customize your landing page. ✊

Pros

  • Tailored specifically for content-selling
  • Simple interface
  • Available free plan

Cons

  • Expensive paid plan at $119/month

Pricing

  • Basic plan starts at $149 monthly with free trial, perfect for startups
  • Growth plan costs $199 per month, also with free trial
  • Pro plan starts at $399 a month, with free trial

ConvergeHub

With a cheap plan of $11 a month, ConvergeHub was launched to serve small to midsize businesses on a budget. Being a CRM tool, its dashboard already allows you to manage customer relationships, invoicing, and help desk requirements. It’s also capable of marketing across a multitude of channels to build strong connections everywhere.

Pros

  • User-friendly
  • Fast
  • Great support
  • Easily customizable
  • Competitive pricing
  • Customizable reports

Cons

  • Poor support
  • Limited integration capabilities

Pricing

  • Starter plan costs $9 a month with 500 leads, 500 accounts, and more
  • Pro plan starts at $29 per month which includes 2GB storage, unlimited tasks, notes, and more
  • Premium plan starts at $59 a month with unlimited leads, teams, targets, campaigns, plus more
  • Industry Edition plan’s pricing available upon request with custom features for your company

Builderall

Buiderall is another HubSpot alternative which is cloud-based so no need to install in your system. It’s an all-in-one marketing solution with features such as sales funnels, website development, heat maps, and more. If you want to build a website and sell your products there, then consider Builderall.

Pros

  • All-in-one marketing tool
  • Updated features
  • Easy to use
  • Value for money
  • Includes hosting
  • 30+ functions
  • Suits new entrepreneurs

Cons

  • No free plan
  • Can be overwhelming

Pricing

  • Cheetah plan starts at $14.90 per month which includes one domain, 2,000 subscribers, and more
  • Marketer plan costs $69.90 a month including three domains, unlimited subscribers, plus more
  • Premium plan starts at $79.90 per month with 15 domains, 10GB disk space, and more
  • Funnel Club plan costs $79.90 a month with all tools, funnels, and templates plus automatic approval as affiliate

Streak CRM for Gmail

Streak CRM for Gmail transforms your Gmail to CRM. If you’re heavy on email marketing, then this tool’s for you. Emails are segmented in different stages instead of just labels. It’s also compatible with various life cycles such as sales, support, product development, and a lot more. A free ???? trial is available while the paid plan starts at $15 per month.

Pros

  • Integrated with email
  • Available free trial while the paid plans are cheap
  • Easy to set up
  • No limitations on stages and pipelines customization

Cons

  • A bit high learning curve
  • Only works with Gmail

Pricing

  • Available free plan with basic CRM, mail merge for 50 rows of data, email tracking, and more
  • Solo plan starts at $15 a month with basic CRM for 5000 boxes, G Suite integrations, plus more
  • Pro plan starts at $49 per month with advanced CRM, shared pipelines, and more
  • Enterprise plan starts at $129 a month with custom permissions, data validation, priority support, and more

You Might Ask


Can HubSpot replace Mailchimp?

It depends. It comes down to your requirements and your budget. HubSpot is a marketing automation tool that provides similar features to Mailchimp but is more expensive than the latter. Mailchimp, on the other hand, is an email marketing tool. Hubspot has features that include CRM, analytics, email marketing, inbound marketing, service and help desk, website CMS, and more.

Source: https://medium.com/digital-marketing-lab/mailchimp-vs-hubspot-77a0590bba4b 


Is HubSpot free any good?

Yes, it is good for beginners. It’s simple without a lot of the tedious data entry and management required to set it up. As your company scales, you can then upgrade to the paid plans to avail more advanced features you’ll need.

Source: https://www.pcmag.com/reviews/hubspot-crm 


Is HubSpot better than Pipedrive?

HubSpot is great, especially with its superb sales automation. But with its high price and some features you don’t really need, you’re better off with Pipedrive. This is especially true if you’re working with a startup.

Source: https://www.hubspot.com/comparisons/pipedrive-vs-hubspot 


Which is better: HubSpot or Marketo?

Marketo has more advanced CRM integrations and may offer more extensive coverage, but HubSpot is much more user-friendly because its core function is as a CRM platform. If CRM data is your focus, Marketo is for you but if you’re just new to CRM, go with HubSpot.

Source: https://www.digital22.com/insights/hubspot-vs-marketo-which-platform-should-you-choose 


Which is better, HubSpot or Zoho?

Both are great CRM stools. Hubspot is a great option for small businesses, especially eCommerce since it has features such as order management and integration to eCommerce applications, both of which Zoho doesn’t have. Zoho though offers more customization options for companies with the resources to allocate. 

Source: https://technologyadvice.com/blog/sales/hubspot- vs-zoho/ 


Conclusion

So you see, there are a lot of HubSpot alternatives on the market that are actually cheaper and have better features. You can also notice that each of the services mentioned are different, and depending on the purpose, one tool can shine ☀️ better than the other.

Let’s recap what is best for your startup or business’ needs. If you rely on advanced automations, then we recommend GetResponse, ActiveCampaign, or Ontraport. But you should consider other options if you’re using it for a different purpose. We hope that this helps you decide the right solution for your startup.

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