Best Google Analytics Alternatives

google analytics

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You might have noticed that assumptions and rough estimates don’t really yield the best results from your campaigns. That’s why you’re considering an analytics tool so you can make data-driven decisions. Google Analytics is arguably the most popular web analytics solution, but to say that it is the best in terms of features and usability is implausible. 

While Google Analytics certainly does the job of providing you aggregate data, it may not be the best tool for every situation. Sometimes, you may find it too overwhelming in that it has given you more than what you can handle. 

Thankfully, there are lots of Google Analytics alternatives available and we’ve compiled the best options that you can use for different cases in this article. Let’s find ???? out more about them.

Google Analytics Shortcomings

Google Analytics is a great tool, but there are certain drawbacks that keep it from being the perfect web analytics solution. Below are some common user expectations that Google Analytics falls short of: 

  • It lacks tools to track user-specific behavior.

Google is bound by its own terms and conditions that prevent users from storing personally identifiable information (PII). In fact, it’s a double-edged sword, because it protects user privacy while putting a restriction that makes it hard to track the activities of users who use different platforms.

  • Google Analytics has a clunky user interface (UI).

Most users complain that the UI of Google Analytics is not easy to navigate through. There’s a lot going on in the interface and you may have to look through every element just to find the information you need.

  • It requires a great deal of customization to track other metrics.

Although Google Analytics has many useful features, not all of them are available out-of-the-box. You’ll need to play around with some settings to get the best out of it. For instance, you need to learn how to use Google Tag Manager in conjunction with Google Analytics so that you can track events like form submissions, clicks, and video plays.

  • It is not the ideal tool for measuring more advanced metrics.

Google Analytics is basically designed for tracking page views and activities during user sessions. If you want to evaluate other complex metrics, like which page gathered long-term subscribers, then you’ll need to find an alternative tool.

With these downsides of Google Analytics in mind, let’s now look at the available alternatives and discover which one is suitable to your situation.

Best Free (Plus Paid) Google Analytics Alternatives

First, let’s take a look ???? at some of the alternatives that come with generous plans. We understand if you won’t want to spend a dime on something that is not guaranteed to bring you results. Fortunately, each of the alternatives below offer free plans.

Mixpanel – With Free Plan

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Mixpanel is one of those companies that emphasize the importance of users’ behavior in improving the usability of products. This is clearly manifested in its web analytics tool that features a set of tools for identifying which types of users stay on a particular product and for how long.

Mixpanel can analyze and measure each action your users make on your website. More importantly, it gives you the specifics as to who your users are, as well as a detailed log of their activities.

Pricing

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  • Free
    • Unlimited data history and seats
    • Data dictionary
  • Growth
    • $25 per month
    • Unlimited saved reports and cohorts
    • Impact report with causal inference
    • Data modeling
    • Group Analytics & Data Pipelines add-ons
  • Enterprise
    • Custom pricing
    • Advanced access controls
    • Experiments & Signal reports
    • SSO & automated provisioning
    • Seasonal & events-based pricing

Here’s Mixpanel’s pricing page.

Woopra – With Free Plan

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When it comes to understanding every touchpoint of customer experience, Woopra has all the answers you need. This real-time analytics service offers you the necessary features to track down everything that your customers or site visitors do. You’ll be able to find out which users are interacting with your website, viewing emails, and who are using your products’ key features.

Woopra provides seamless integration with other tools like Google Ads, Facebook, and MySQL so you can have a centralized repository of data.

Pricing

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  • Core
    • Core Analytics
    • 90-day data retention
    • 30+ integrations
  • Startup
    • $349 per month
    • Advanced Analytics
    • Two-year data retention
    • Drill-down reporting
  • Pro
    • $999 per month
    • Automations
    • People metrics & formulas
    • Data Loader
    • Premium support
  • Enterprise
    • Custom pricing
    • Data Warehouse Sync
    • Custom Objects
    • Dedicated support

Learn more about Woopra’s pricing through this link.

Amplitude – With Free Plan

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Amplitude offers an array of tools to give you actionable insights about your digital products and customers’ experience. This game-changer is trusted by giant brands such as Autodesk and Dropbox to recognize users’ behaviors in order to further enhance their products.

Create what’s best for your customers by understanding them and finding out the common paths they take towards conversion. This may seem complicated, but don’t worry because Amplitude does all the complexities to deliver ???? the specifics to you.

Pricing

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  • Starter
    • Free
    • Core analytics
    • Track up to 10 million actions monthly
  • Growth
    • Custom pricing
    • Behavioral reports
    • Predictive analytics
    • With advanced collaboration tools
  • Enterprise
    • Custom pricing
    • Monitoring and automated insights
    • Advanced data governance

Visit Amplitude’s pricing page and get in touch with the Sales team to learn more about their pricing.

Statcounter – With Free Plan

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Statcounter provides you with a clean and straightforward interface for viewing simple web analytics such as sessions, page views, and site visitors. This Google Analytics alternative lets you easily monitor returning visitors and their visit lengths to see how engaged they are with your site.

Statcounter also lets you retrieve details about your web users’ browsers, operating system, and screen resolution. Having knowledge of these pieces of information can improve how you develop and test your website.

Pricing

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  • Basic
    • Free
    • Up to 500 page views
    • Analytics and visitor activity
    • Basic email reports
  • Premium
    • €16 per month
    • Up to 100,000 page views
    • Analytics and visitor activity
    • Landing page analysis
    • Conversion tracking

You can include a session replay feature to each pricing plan for additional cost. Learn more about it by visiting Statcounter’s pricing page.

W3counter – With Free Plan

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W3counter is one of the best web analytics tools in terms of design intuitiveness. It features a sleek and comprehensive dashboard that shows detailed information about a website’s traffic. On top of its data analytics tools, W3counter also provides nifty widgets like pop-ups, attention bars, and social media buttons to help engage your visitors.

Pricing

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  • Free
    • Retrieve up to 30 days of data
    • 3 published widgets
  • Pro
    • $5 per month
    • Retrieve up to 6 months of data
    • 10 published widgets
    • Real-time pulse dashboard
    • With third-party integrations
  • Business]
    • $10 per month
    • Retrieve up to 12 months of data
    • Unlimited widgets
    • Conversion and revenue tracking

W3counter also offers a mix-and-match plan for multiple websites. Contact their sales team through W3counter’s official website for more information.

Clicky – With Free Plan

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Clicky’s real-time data retrieval and visualization is what makes it a great Google Analytics alternative. Millions of websites utilize this tool to gather and analyze their traffic instantly. With this tool, you can monitor ????️ every action each visitor makes on your website.

Among the many features of Clicky, heatmaps is what really stands out. This tool provides you with a visual overview of where your visitors are clicking on your website.

Pricing

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  • Free
    • For 1 website
    • Up to 3,000 daily page views
  • Pro
    • $9.99 per month
    • Track up to 10 websites
    • Up to 30,000 daily page views
  • Pro Plus
    • $14.99
    • Track up to 10 websites
    • Up to 30,000 daily page views
    • With heatmaps
  • Pro Platinum
    • $19.99
    • Track up to 30 websites
    • Up to 100,000 daily page views
    • With heatmaps
  • Custom
    • Custom pricing
    • Track up to 1,000 websites
    • Up to 20 million daily page views
    • With heatmaps

Visit Clicky’s pricing page for more information.

Matomo Analytics – With Free Plan

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Matomo is an open-source platform that comprises a suite of powerful analytics features. Like other alternatives, Matomo puts emphasis on respecting users’ privacy. It can be configured to automatically anonymise personally identifiable information (PII) when dealing with data.

Along with the standard analytics tools, Matomo also features a keyword reporting tool for improving your Search Engine Optimization (SEO) efforts.

Pricing

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  • On-Premise
    • Free
    • Hosted on your own server
    • API access
    • Standard reports
  • Cloud
    • €19 per month
    • Hosted on Matomo’s servers
    • Funnels
    • A/B Testing
    • Media Analytics

Get to know more about Matomo’s pricing and features through this link.

Open Web Analytics – With Free Plan

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As you can infer from its name, Open Web Analytics (OWA) is an open-source data analytics solution. Digital marketers usually utilize this platform to monitor common website metrics such as number of visitors and their visit duration, total page views, and bounce rate.

OWA also offers the option to view users’ clickstream, which is the sequence of links that they click on to go from one page of your website to another. This data can help you enhance your website to further improve user experience.

Pricing

Open Web Analytics is a free and open-source web analytics framework. You can download this platform through its official download page.

Hitsteps – With Free Plan

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Tracking ???? your online visitors and website activities is definitely a nerve-wracking process, especially if you lack the tools to perform it. Thankfully, Hitsteps provides an all-in-one solution for all your web analytics needs. 

Its dashboard gives you a real-time overview of your site visitors’ activities. In just a glance, you can already determine where your visitors are from, the specific pages they are looking at, and how they found your website. 

Pricing

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  • Free
    • Less than 2000 page views per month
    • Track 1 website only
    • 14 days detailed data history
  • Starter
    • $4.99 per month
    • Less than 10,000 page views per month
    • Track up to 2 websites’
    • 30 days detailed data history
  • Basic
    • $9.99 per month
    • Less than 50,000 page views per month
    • Track up to 5 websites
    • 60 days detailed data history
  • Pro
    • $21.99 per month
    • Less than 500,000 page views per month
    • Track up to 30 websites
    • 180 days detailed data history
  • Ultimate
    • $49.99 per month
    • Less than 1 million page views per month
    • Track up to 100 websites
    • 360 days detailed data history

Find out which pricing plan is best for you by visiting Hitsteps official page.

Pendo – With Free Plan

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Pendo offers a suite of solutions designed especially for software development teams. This powerful platform has helped many product-led companies in delivering seamless and engaging digital experiences. Pendo lets you design personalized in-app training and user onboarding to drive your customers towards the best features of your product and curate the ideal first impression.

Pricing

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  • Free
    • 1 web app key
    • 1 mobile app key
    • Up to 1,000 monthly active users
    • Use of in-app guides
  • Team
    • Single app key for web or mobile
    • Customizable monthly active users
    • Analytics
    • API access
  • Pro
    • Feedback
    • Roadmap
    • 1 integration
  • Enterprise
    • 1 additional application key for web or mobile
    • Up to 3 integrations
    • Security audit
    • Pendo install on a development environment

Get in touch with Pendo’s sales team via its official website to learn about the pricing.

Mention – With Free Plan

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One way to check if your brand is making a buzz online is to track the sources that mention it every time. It may seem complicated as there are millions of sources to scan through, but with Mention, this type of data is always at your fingertips. 

Mention lets you pinpoint important conversations about your brand, or even your competitors’ business across the web. Having this kind of feature gives you an edge on the competition as it presents you with fresh insights on what to improve on your business.

Pricing

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  • Free
    • Monitor up to 1,000 mentions
    • 1 user
    • 3 social accounts
  • Solo
    • $29 per month
    • Monitor up to 5,000 mentions
    • 1 user
    • 5 social accounts
  • Pro
    • $99 per month
    • Monitor up to 10,000 mentions
    • Unlimited users
    • 10 social accounts
  • ProPlus
    • $199 per month
    • Monitor up to 20,000 mentions
    • Unlimited users
    • 15 social accounts
  • Company
    • Custom pricing
    • Monitor more than 100,000 mentions
    • Unlimited users
    • Unlimited social accounts

Get started with Mention by visiting its official website.

Heap – With Free Plan

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Heap is another alternative that goes beyond the capabilities of Google Analytics. This solution helps you explore the path your users take, but even more importantly, it shows you how they behave along the way. 

A fantastic feature of Heap is its ability to automatically capture all user activities from the start. Unlike Google Analytics, you no longer need to manually configure tag combinations and triggers just to monitor what your users are doing. With this feature ✨, you can retrieve historical data instantly whenever you need it.

Pricing

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  • Free
    • Up to 10,000 sessions per month
    • Ad-Hoc analytics
    • Connect up to 2 sources
    • 1 project
  • Growth
    • Up to 40,000 sessions per month
    • Connect to unlimited sources
    • Basic technical support
    • 1 project
  • Pro
    • Connect to unlimited sources
    • Account-based analytics
    • Single sign-on
    • Two-factor authentication
    • Standard support
    • Up to 3 projects
  • Premier
    • Connect to unlimited sources
    • Unlimited projects
    • Report alerts
    • Premium support

Contact Heap’s sales team through its pricing page to get a price quote.

FoxMetrics – With Free Plan

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FoxMetrics lets you overcome the complications of drawing out meaningful insights from a set of data. This system is capable of retrieving, saving, and unlocking data generated from different sources, providing you with information about the activities being done on your website. 

A remarkable feature of FoxMetrics is the existence of data analytics tools designed especially for ordering and delivery systems. It’s the ultimate platform for collecting and analyzing data on your customers’ preferences.

Pricing

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  • Core
    • Free
    • 100k actions per month
    • Single application
    • Limited data volume
    • 1 user only
  • Growth
    • $299 per month
    • 1 million actions per month
    • Single application
    • Limited data volume
    • 13 months data history
    • Up to 10 users
  • Enterprise
    • Custom plans

Check out the pricing page of FoxMetrics for additional details.

Best Paid Google Analytics Alternatives

Let’s also have a look at the paid alternatives to Google Analytics. These are the top-rated web analytics tools in the market, so you may want to consider investing ???? in them if you have the budget.

HubSpot – Paid

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HubSpot is known as a provider of various suites of business solutions. One of them is their Marketing Hub, which includes marketing analytics and dashboard software. This tool can be your go-to platform for viewing your overall marketing performance.

The marketing analytics tool of HubSpot lets you measure the volume as well as the quality of traffic your website is receiving. It allows you to analyze how each of your web pages is performing and provides you with the particulars of which sources bring in the most web sessions, customers, and contacts. Check our HubSpot Alternatives article.

Pricing

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  • Professional
    • With campaign management tools
    • Up to 25 filtered analytics views
  • Enterprise
    • With campaign management tools
    • Up to 50 filtered analytics views

Visit HubSpot’s official page to learn more about its pricing.

Piwik PRO Analytics Suite – Paid

Security has always been an issue when it comes to data analysis. Surely you wouldn’t want to risk being fined (or even sued!) heavily by your customers for collecting and utilizing their data. To avoid this hurdle, use a tool that is guaranteed to preserve users’ privacy and data security. Thankfully, Piwik PRO is a reputable and ISO-certified analytics suite.

Piwik PRO equips you with the right tools for monitoring and exploring users’ behavior across different platforms, be it web, mobile, or desktop apps. Keep your work going and make data-driven improvements without worrying too much about information security.

Pricing

Piwik PRO comes with pricing plans for Web and product analytics, and Intranet analytics packages. Grab a product quotation through Piwik PRO’s official pricing page.

GoSquared – Paid

GoSquared Analytics takes pride in being one of the analytics tools with the most intuitive user interface. Being easy to use without a complicated setup is what makes it a great alternative to Google Analytics. With a simple installation procedure, you’ll get your dashboards up and running on your website in no time.

GoSquared gives you real-time metrics and smart predictions about the daily, weekly and also monthly traffic volume on your website. Additionally, the interface gives you quick access to information about the top-performing pages on your site at any given time frame. 

Pricing

  • Starter
    • $9 per month
    • 100,000 pageviews
    • Up to 3 projects
  • Standard
    • $24 per month
    • 500,000 pageviews
    • Up to 5 projects
  • Pro
    • $49 per month
    • 1 million pageviews
    • Up to 10 projects
  • Scale
    • $99 per month
    • 2.5 million pageviews
    • Up to 20 projects

For more information, visit GoSquared’s pricing page.

Simple Analytics – Paid

You don’t need 500 pages of graphs just to monitor and study your site visitors. This is what the company behind Simple Analytics believes, and it is clearly manifested by their web analytics solution. Like its name, Simple Analytics gives you a simple, fresh, and friendly interface for analyzing your website’s activities.

With just a few clicks ????️, you’ll have a quick overview of the total number of overall visitors, live visitors, and page views of your website. Moreover, Simple Analytics keeps track of all the browsers and devices being utilized to access your system.

Pricing

  • Starter
    • $19
    • 100,000 page views
    • 1 user
  • Business
    • $59
    • Less than 1 million pageviews
    • Up to 10 users only
  • Enterprise
    • Custom pricing
    • More than 1 million pageviews
    • More than 10 users

Learn more about the pricing through the official page of Simple Analytics.

Gauges – Paid

Gauges offers real-time analytics for your website. Each view that comes into your site is automatically updated by Gauges so you don’t have to keep on refreshing the dashboard. 

In addition to the familiar analytics and reporting tools, Gauges comes with a notable feature called AirTraffic Live. This provides you with a comprehensive map that shows the exact location of the live traffic going into your website.

Pricing

  • Solo
    • $6 per month
    • 100,00 page views per month
    • Unlimited sites
  • Small
    • $12 per month
    • 250,00 page views per month
    • Unlimited sites
    • Unlimited sharing
  • Plus
    • $48 per month
    • 1 million page views per month
    • Unlimited sites
    • Unlimited sharing

Check if Gauges is the right analytics tool for you through its official website.

Kissmetrics – Paid

If you’re running a Software as a Service (SAAS) or an e-commerce system, Kissmetrics is definitely a tool to consider. It is packed with advanced marketing analytics tools to help you accelerate your business’ growth. Kissmetrics is a great way to see your key metrics like total sales, revenue, new visitors, and site searches at a glance.

Pricing

  • Silver
    • $299 per month, billed annually
    • Up to 10,000 monthly tracked users
    • 12 months of data retention
  • Gold
    • $499 per month, billed annually
    • Up to 25,000 monthly tracked users
    • Includes revenue report
    • 24 months of data retention
  • Platinum
    • Custom pricing and features

You can request a demo of Kissmetrics on its pricing page.

Chartbeat – Paid

If you are in the publishing industry and looking for ways to engage more audience to your content, Chartbeat is the perfect tool for you. This platform delivers real-time web analytics and insights across channels, platforms, and devices so you can understand your readers more.

Chartbeat offers transformative tools to help you make editorial decisions on your website, guiding you on how you can optimize your content. Keeping your content fresh and well-optimized will encourage returning readers and also attract new users to your site, which will increase web traffic ????.

Pricing

Contact Chartbeat through its official website to learn about its pricing.

Oribi – Paid

Thousands of companies including Sony and Panasonic are using Oribi as an alternative to Google Analytics. The features of this analytics solution make it ideal for businesses, marketing agencies, and e-commerce websites. 

Driven by its marketing statement “Analytics is confusing. We make it easy.”, Oribi delivers some of the best tools for discovering the flaws, strengths, and events that drive more conversions on your website.

Pricing

Oribi has three different pricing plans for each type of business.

Here are the pricing plans for a business website:

  • Optimize
    • $630 per month, billed annually
    • Track up to 3 domains
    • Channel analysis
    • Automated event capturing
    • 6-month data history
  • Grow
    • $720 per month, billed annually
    • Track up to 10 domains
    • Visitor journey and email capturing
    • Export unlimited smart audiences
    • Funnel optimization
    • 1 year data history
  • Scale
    • $1080 per month, billed annually
    • Track unlimited domains
    • Budget planning
    • Advanced user management

For an e-commerce shop, here are the pricing plans:

  • Optimize
    • $540 per month, billed annually
    • Track up to 3 domains
    • 6-month data history
    • Visitor journey and email capturing
  • Grow
    • $675 per month, billed annually
    • Track up to 10 domains
    • Export unlimited smart audiences
  • Scale
    • $990 per month, billed annually
    • Track unlimited domains
    • 2 years data history
    • White labeling and custom design for your reports

For a marketing agency, reach out to Oribi’s sales team to get a pricing plan.

Plausible – Paid

A lightweight alternative to Google Analytics is Plausible. This open-source web analytics tool strictly observes visitors’ privacy, so it’s perfect if you’re a privacy-conscious website owner.

Despite being lightweight, Plausible is capable of serving websites with millions of monthly viewers. It is designed as a simple interface that gives you all the valuable and actionable website metrics in a flash ????. Its minimalist look allows you to easily zero in on the essentials without the need to navigate different layers of menus.

Pricing

The pricing of Plausible starts at $6 per month for 10,000 monthly page views. You can also set a custom pricing by visiting its official pricing page.

Fathom – Paid

Fathom is an all-in-one reporting, analysis and forecasting solution. It’s the perfect Google Analytics alternative when you need to get in-depth financial reporting of your business.

Among its key features are financial analysis, management reporting, cash flow forecasting, and consolidated reporting. All of these provide you with a handful of tools to understand the numbers that are relevant to your business.

Pricing:

  • Starter
    • $44 per month
    • For 1 company
    • Access to all features
  • Silver
    • $225 per month
    • For 10 companies
    • Access to all features
  • Gold
    • $325 per month
    • For 25 companies
    • Access to all features
  • Platinum
    • $575 per month
    • For 50 companies
    • Access to all features

If you need a custom enterprise plan, you can contact Fathom’s sales team through its website.

Serpstat – Paid

Serpstat is one of the most upvoted SEO tools in the market. This platform highlights five modules of marketing and analytics, which include rank tracker, backlink analysis, keyword research, site audit, and competitors research. With Serpstat, you can have an in-depth analysis of your website’s SEO performance.

Besides analysis, Serpstat also provides you with ways to improve your content through its site audit module. It gives you the specifics about SEO-related issues, as well as the solutions for fixing them.

Pricing

  • Lite
    • $69 per month
    • Up to 4,000 searches per day
    • Access to site audit API
    • Track and analyze up to 10 projects
  • Standard
    • $149 per month
    • Up to 5,000 searches per day
    • Access to site audit API
    • Access to rank tracking API
    • Track and analyze up to 50 projects
  • Advanced
    • $299 per month
    • Up to 8,000 searches per day
    • Access to site audit API
    • Access to rank tracking API
    • Track and analyze up to 75 projects
  • Enterprise
    • $499 per month
    • Up to 12,000 searches per day
    • Access to site audit API
    • Access to rank tracking API
    • Track and analyze up to 100 projects

You can also contact Serpstat if you want to have a custom plan made for your business.

Semrush – Paid

Semrush offers more than just the typical features of an SEO tool. It includes a market research feature that lets you analyze the traffic of any website, providing you with the means to uncover every aspect of your competitors’ online presence. If you’re considering a benchmarking tool ⚒️ on top of a web analytics platform, perhaps Semrush is the solution you’re looking for.

Pricing

  • Pro
    • $119.95 per month
    • Up to 5 projects
    • Keyword, domain and backlink analytics
  • Guru
    • $229.95 per month
    • Up to 15 projects
    • Keyword, domain and backlink analytics
    • Historical data
  • Business
    • $449.95 per month
    • Up to 40 projects
    • Keyword, domain and backlink analytics
    • Historical data
    • API Access

Check out the official page of Semrush to learn more about its pricing.

Optimizely – Paid

Optimizely is another Google Analytics alternative to consider for optimizing web experience. Its Intelligence Cloud package features AI-powered tools that can analyze customer behavior and instantly provide you with actionable insights.

A lot of solutions out there might have a predictive analytics feature, but Optimizely is certainly among the few that gives brand-specific solutions.

Pricing

To learn about the pricing of the Intelligence Cloud package, request a price quotation from Optimizely’s sales team.

Adobe Analytics – Paid

Adobe also has its own analytics solution called Adobe Analytics, which is part of the Adobe Experience Cloud suite. This powerful platform uses artificial intelligence to deliver more accurate user insights. Among its notable features is the cohort analysis that easily compares groups of users with common characteristics, helping you identify significant user trends over time.

Pricing

Get in touch with Adobe’s sales team through its official website to learn about the pricing of Adobe Analytics.

You Might Ask

Why shouldn’t you use Google Analytics? 

From a marketing viewpoint, Google Analytics lacks the essential features of giving you direct insights about your business. Though it’s an efficient tool for providing you aggregate data, you can’t rely on it very much to track your site users’ habits.


Is Heap better than Google Analytics?

Businesswise, Heap is better than Google Analytics as it has all the features that can give you relevant business insights. Also, most users favor Heap in terms of user interface, reporting, and optimization. 


Can I use Google Analytics without a website?

No, you cannot use Google Analytics without a website as it is a web analytics service.


Is Google Analytics free?

Google Analytics offers both a free and a paid plan. With the free plan, you get to enjoy its basic features. But you can upgrade to its paid plan if you want to take advantage of its advanced features. You can visit its pricing page to learn about the features included in each plan.


How do I access Google Analytics from my website?

In order to access Google Analytics from your website, you will first need to have a Google Analytics account. Afterwards, sign in and configure the website you want to track by following Google’s step-by-step process.


Conclusion

The company behind Google Analytics is obviously the prime reason why it is famous ????. However, being famous does not always translate to being the best. Google Analytics is a great tool, but if it fails to provide you with the most relevant answers and tools you need, then it’ll be better for you and your business to consider other, better alternatives.

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